Content Marketing vs Traditional Marketing

Content Marketing vs Traditional Marketing

Marketing, according to Wikipedia, refers to the activities a company undertakes to promote the buying or selling of a product, service, or good. That is a relatively simple concept to grasp. Where the boundaries get a little more blurred however, is when people talk...
What is original content?

What is original content?

What is original content Original content is what it says on the tin: content that is original. In other words, that piece of content – be it a blog article, Instagram post, or infographic – has never been produced or published before.  Of course, this...
How to start a content writing business

How to start a content writing business

Are you a passionate writer, or freelance hopeful wondering how to start a content writing business? You might be an ex-corporate wondering how to become a business writer, or a university graduate wanting to produce some academic copy. Well, grab a cuppa, because...
How to become a content writer with no experience

How to become a content writer with no experience

What is a content writer, and what do they do? First things first, it’s important to outline what becoming a content writer actually entails. A content writer is someone who produces copy which acts content for brands and businesses. For example, some brands may...