Since opening its cozy Covent Garden store in 1978, Monmouth Coffee has garnered a reputation as one of the best roasteries in the UK. But now, with coffee sites seemingly springing up overnight, competition is fierce – yet the fact that Monmouth has to-date been successful in retaining and growing its loyal fan base is self-evident when one observes the long queues of coffee lovers in the various London outlets.
Monmouth has everything coffee aficionados have come to expect from high-end roasters. An eye for transparency and sustainability with close attachments to local growers and exporters. Monmouth offers quality at a fair price for both producers and consumers.
The Monmouth website is no different; its interface typical of your average roaster. There is a section dedicated to its various coffees as well as gifts and accessories. There you’ll find the conventional must-haves, filter papers, and … well, that’s pretty much it: no French Press, Chemex or V60’s, no micro-scales or goose nose kettles. There is a distinct lack of all the gadgets obsessive coffee enthusiasts pour-over.
Instead, Monmouth opts to showcase its own hardware, a ceramic and plastic filter cone, their alternative to the classic V60. Besides a very bulky looking Duality Burr Grinder and the novel ‘sugar cane’ (a fancy name for unrefined sugar), it is all very bland. The same can be said for its gift section. Monmouth’s philosophy is clear, modesty over ostentatiousness.
So, how can a company offer less than competitors and still be so popular? Simple. Outstanding coffee. Where Monmouth excels is depth and range. A coffee cornucopia, Monmouth’s selection spans the globe, from its velvety dark Brazilian roasts to its fruity Colombian Finca Perla Del Valle. Monmouth is always on the lookout for something new and exciting, continually adding fresh roasts to keep traditionalists and experimentalists happy.
Overall, Monmouth does not stray far from the confines of your typical coffee website. However, what it does, offering a wide range of delicious coffee, it does exceedingly well. The sheer depth of Monmouth’s selection exceeds that of other brands. Like its packaging, Monmouth has few thrills, yet what lies inside is nothing short of fantastic.