Content Marketing vs Content Advertising

Content Marketing vs Content Advertising

Content marketing vs content advertising can be a difficult distinction to draw. First off, people tend to conflate the terms ‘advertising’ and ‘marketing’, making the assumption that they are the same thing. Second of all, people tend to run into the misconception...
Is Content Marketing Dead?

Is Content Marketing Dead?

What content marketing is It is important before we discuss the ‘death’ of content marketing that we are sure of what content marketing actually is. This is to highlight some of the common misconceptions which surrounding such terminology.   What content...